CLIENT PROFILE:

Brand name (as it should be designed)

If we are are working together on naming ideation, just note that here!

Email

Instagram handle:

http://

Existing website if applicable:

http://

Favorite food

Just for fun!

YOUR BUSINESS:

You know your business best, and we'd like to learn more about what you do in order to effectively help tell your story! When filling out the following section, try describing your business as if we were casually chatting in person. No need to sell us on your services here, just tell it like it is.

Can you give a brief overview of your business?

What is the meaning behind your business name?

Why did you get into this business?

Are you experiencing any difficulties within your business right now?

Where do you see your business in 1 year? 3 years?

YOUR AUDIENCE:

In this section, we’d love to get to know your audience better. They are who we need to attract, after all. Please be as descriptive as possible.

Can you describe your typical customer / client?

Gender:

Age:

Income:

Location:

Values:

Pretend your audience is one person and use at least one paragraph to describe them in detail. For example, what kind of house do they live in? Where do they shop? What do they wear? What kind of music do they listen to?

If you have more than one type of client, feel free to explain!

Why will your people be drawn to your business?

YOUR COMPETITION:

Let's take a closer look at your industry and figure out who you're competing with. By getting to know these people and / or businesses on a deeper level, we'll be able to pinpoint ways in which your business can stand out.

Please list 2-3 of your competitors. What are they doing well? What are they NOT doing well?

What makes you stand out from your current competitors?

CLIENT'S ETHOS:

Every brand has a voice, so let's do a quick "this or that" exercise, where you bold the winning adjective on each line. If your decision on a certain line is more complicated, or if you'd like to explain more about why you chose a certain word, please do!

Elaborate if needed:

LIKES:

We'd love to get a preliminary feel of what you’re looking for in our project together, so let’s set some benchmarks! Please list 3-5 visual examples of logos or type that you believe are inline with your brand’s aesthetics as well as an explanation of why

Example one:

http://

What you like about it:

Example two:

http://

What you like about it:

Example three:

http://

What you like about it:

Additional examples?

Please list them here!

DISLIKES: